Virat Kohli has ‘helped’ Disney+Hotstar score a new record with 4.4 crores of concurrent viewers prompted by his legendary century during India’s ICC Cricket World Cup’s match against South Africa.

Disney+Hotstar has claimed that this marks the highest-yet concurrency number achieved across all formats of cricket, breaking its own previous record of 4.3 crore achieved during the India VS New Zealand match earlier in this tournament. The platform had previously set a streaming record for cricket at 3.5 crore concurrent views during the previous India VS Pakistan match in October. Thus, they have surpassed their  own standards twice during this ongoing tournament. This new number was recorded across the first innings when India was batting and Virat Kohli was on strike, nearing his 49th century.

The streaming platform took to X (formerly Twitter) to announce the groundbreaking record:

Sajith Sivanandan – Head, Disney+ Hotstar India, commented on this new record, stating, “Our users have consistently lifted us to new heights in cricket streaming during the ICC Men’s Cricket World Cup 2023. We cannot thank them enough for their commitment and passion that have enabled us to redefine milestones in live streaming. Surpassing our own record with 4.4 Cr concurrent viewers tuning in for the India vs South Africa match, we are now eagerly looking forward to seeing where their unwavering support and fandom takes us as we head towards the tournament’s finale.”

India’s match, taking place against South Africa at the Eden Gardens on Sunday, resulted in a spectacular victory. India scored a total of 326 in the first innings, with Virat Kohli scoring 101 of the 121 balls.

This new record is testament to India’s enduring love and passion for cricket. Here’s to many more exciting matches ahead!