“It’s time to go for gold.”
With the 2024 Paris Olympics less than a month away, X is taking the opportunity to showcase its potential for brand tie-ins around the event.
Based on historical data and the ever-ever-growing interest in sports discussions, X claims that it will be hosting more Olympics discussions than ever. This would present a viable opportunity for marketers to connect with their engaged audiences during the glamorous and much-anticipated global event.
According to X’s blog post:
“The most iconic sporting event in the world is set to begin on July 26th: the 2024 Paris Olympics, And, if recent sporting events conversation tells us one thing, there’s no substitute for X in real-time moments that matter. All signs point to the most monumental yet on X.”
X also claims that 6 out of 10 sports fans use their platform, which they assert is 20% higher than any other platform. However, this comparison is less clear-cut due to the incomparable user base of various social media platforms.
However, what X intends to emphasize is that it has a much higher proportion of sports enthusiasts among its user demographic. It hosts numerous embedded sports communities that rely on the social media app for dynamic real-time discussions during sporting events. This positions X strongly for the upcoming Olympics, offering users a vital resource to remain informed about daily events at the Games.
X has also emphasized its advanced video advertising options, highlighting how 5 out of 5 user sessions within the app now involve video consumption by stating, “One of the most effective ways for brands to enhance interaction and create a memorable video viewing experience for fans is through X’s premium video service, Amplify. This service allows brands to showcase pre-roll video ads alongside official, brand-safe content from major broadcasters worldwide, including NBCU & CBS Sports (US), GOAL and Hearst (UK/EMEA), RMC Sport, French Television (FR), BeinSport (MENA), Globo (BR), Televisa (MX), Dentsu (JP), Nine Network (AU).”
