Society Tea, a brand known for its rich and flavorful teas, has introduced a new television commercial (TVC) for its Spice Secrets range, titled Guzre Dinon Ko Thoda Sa Chakh Lo.
The campaign beautifully blends nostalgia with taste, inviting audiences to relive cherished moments through the comforting essence of homemade flavors.
The latest TVC from Society Tea taps into the deep emotional bond between food and memories. Featuring pickles—a staple in traditional Indian households—the commercial highlights how these tangy delights are more than just accompaniments; they are vessels of love, tradition, and family heritage. Every spoonful rekindles memories of home-cooked meals, bringing people closer to their roots.
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Karan Shah, Director of Society Tea, shared his thoughts on the campaign, stating, “Spice Secrets is all about reviving the flavors that remind us of home. With this TVC, we aim to evoke nostalgia and celebrate the small yet meaningful joys that food brings to our lives. Pickles, in particular, hold a special place in our hearts, carrying stories of love and tradition across generations.”
The commercial has been strategically launched on Meta platforms, including Facebook and Instagram, as well as YouTube, ensuring maximum engagement with a diverse audience. Through this digital-first approach, Society Tea aims to create an emotional connection with consumers, reminding them of the familiar and irreplaceable taste of home-cooked meals.
With Guzre Dinon Ko Thoda Sa Chakh Lo, Society Tea encourages everyone to rediscover the essence of home through its Spice Secrets range. Each jar of pickles serves as a flavorful reminder of the past, bringing comfort and nostalgia in every bite.
Experience the magic of childhood flavors and reconnect with your roots—one taste at a time
