South Indian Bank’s latest Diwali brand film, “Rishton Se Hai Diwali, Har Din,” delivers a heartwarming message, redefining Diwali as more than a festival—it’s an enduring celebration of relationships, warmth, and shared dreams. Through this film, the Bank emphasizes that Diwali’s spirit lives year-round, symbolizing cherished connections with loved ones, not confined to just a few days of festivities.
In alignment with its founding ethos of “Investing in Relationships since 1929,” South Indian Bank brings to life its commitment to supporting customers in their life journeys and aspirations. The film draws viewers into moments that feel both nostalgic and hopeful, capturing how meaningful relationships can turn every day into a celebration. It serves as a gentle reminder that banks, beyond financial transactions, can play a meaningful role in nurturing bonds and creating memories that last.
P R Seshadri, the MD & CEO of South Indian Bank, shares, “Diwali is truly about unity, joy, and connection. Our new film reflects these sentiments, extending them beyond the festival to daily life. We believe in the strength of relationships and aim to support our customers in fulfilling their dreams, just as they nurture their bonds with loved ones. This film is our tribute to the value of togetherness and joy that Diwali symbolizes.”
The creative direction for the ad film, brought to life by Vinod Kunj, Founder and CCO of Thought Blurb Communications, embraces the vibrant and diverse ways Diwali is celebrated across India. “Every Diwali celebration, though unique, resonates with the themes of hope and joy. This film communicates the unity within diversity that Diwali embodies, inspiring people to carry the festival’s essence all year long,” shared Kunj.
Set against a backdrop of warmth, familial closeness, and tradition, the film captures the Bank’s commitment to being a partner in every stage of its customers’ lives, encouraging everyone to foster relationships with the same joy and commitment seen during Diwali. South Indian Bank’s campaign, as the festive season unfolds, invites people to go beyond the usual festivities and celebrate their bonds with family and friends as an everyday affair, creating moments as precious as those shared on Diwali.
With this heartfelt campaign, South Indian Bank envisions a world where the lights of Diwali continue to shine year-round, encouraging people to embrace their relationships and dreams beyond any season.
