Specta Quartz Surfaces, a Jaipur-based luxury brand specializing in engineered quartz, has launched its latest campaign, Stories Cast in Stone, celebrating creativity, transformation, and self-expression.
The campaign features fashion designer and entrepreneur Masaba Gupta, who shares her personal journey of resilience, ambition, and artistic evolution.
As the face of Stories Cast in Stone, Masaba Gupta opens up about her early struggles and defining moments that shaped her career. From discovering her love for fashion at the age of 14 to navigating the complexities of the industry, Masaba’s story is one of determination and self-belief. Over the years, she has built an empire with House of Masaba and LoveChild, proving that embracing one’s unique vision leads to greatness.
In the campaign video, Masaba’s journey is beautifully paralleled with the transformation of quartz—an unpolished natural stone refined into a luxurious surface. Just as quartz undergoes a metamorphosis to become something extraordinary, Masaba’s creative path has been one of raw passion evolving into an iconic legacy.
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Stories Cast in Stone is an extension of Specta’s philosophy, Imagination Cast in Stone, which celebrates individuals who turn obstacles into stepping stones toward excellence. Alongside Masaba Gupta, the campaign also features Chef Ranveer Brar, who shares his rise from an aspiring cook to a globally renowned chef, MasterChef judge, and actor. Both Masaba and Ranveer’s narratives highlight the importance of perseverance and fearless creativity in carving a lasting impact.
Ankit Jain, Founder of Specta Quartz Surfaces, expressed his excitement for the campaign, stating, “Masaba Gupta embodies everything Specta stands for—strength, artistry, and an unwavering commitment to authenticity. Her journey, much like our quartz surfaces, represents resilience, refinement, and beauty that withstands the test of time. We take pride in blending Indian craftsmanship with a global outlook, just as Masaba does with her designs.”
With Stories Cast in Stone, Specta aims to forge deeper connections with audiences by spotlighting real-life stories of individuals who have defied norms and followed their passion relentlessly. The brand plans to extend this campaign by featuring more inspiring personalities, further reinforcing the message that every success story is built on persistence, vision, and transformation.
Through this initiative, Specta Quartz Surfaces not only redefines luxury but also pays homage to the creative spirit that shapes the world, proving that imagination, when set in stone, becomes timeless
