The collection introduces quartz surfaces in four stone shades to reimagine elegance in homes: Gulmarg Pink, Mint Mirage, Lavender Crest and Azure Haze.
Jaipur, 20th March 2025: Specta, an Indian luxury brand specialising in engineered quartz surfaces, has introduced ‘Pastel Poise’, India’s first pastel quartz collection, with a visually evocative campaign that makes you “Fall in Love with Colours” again. The campaign is helmed by an ad film that artfully translates the collection’s essence—soft pastels, quiet sophistication and graceful living—into a narrative that speaks to designers and homeowners alike.
Link of the video: https://www.instagram.
Released across digital platforms and cinema halls, the ad film explores the emotional depth and transformative power of pastels in modern spaces. In a world where boldness often attracts more attention, the film dares to highlight the beauty of softer elements—the pastel hues that shape spaces with quiet conviction. Every frame mirrors the collection’s core philosophy, showcasing refined simplicity and timeless charm.
Commenting on the launch, Ankit Jain, Founder of Specta Quartz Surfaces, said, “At Specta, we strongly believe in the power of continuous innovation to deliver bespoke products that add new depth to the world of interior design. With ‘Pastel Poise’, we are proud to be the first brand in India to introduce pastel shades in the stone surface industry. This collection challenges the conventional popularity of bold-coloured and monochromatic surfaces, proving that subtle can be just as striking. We chose the name to reflect this ideology—these are stones to make your home elegant and make your bearing graceful, in a word, they add poise to your personality.”
While Indians had the liberty of exploring pastel shades in various different elements, from laminates to paints, stone surfaces that aligned with these aesthetics and colour schemes had thus far not been available. With stones in pink, blue, lavender and green, Pastel Poise is the answer homeowners didn’t even realise they were looking for. This collection is sure to revolutionise interiors in this country by opening up all sorts of exciting new possibilities.
The CEO of Specta, Ankush Jain, had this to say, “We saw that no one in the market was taking a chance with new colours. The idea for pastels hit us because over the last few years we noticed that pastels were becoming really popular. Whether it be celebrities and their weddings, or interior design and colour trends worldwide, or even colour therapy which advocates pastels to provide us that inner peace we crave in our bustling urban lifestyles, we just knew that we have to take a chance with pastels and our customers will reward us for our efforts. A big shout out to our R&D team which cracked these designs for us.”
Drawing inspiration from nature’s gentlest tones, Pastel Poise introduces four thoughtfully curated shades that embody grace and tranquillity: Gulmarg Pink, Mint Mirage, Lavender Crest and Azure Haze. Designed for interiors that seek both sophistication and serenity, these quartz surfaces offer more than just aesthetics. Crafted with cutting-edge Bretonstone technology, they possess the resilience of natural stone, ensuring exceptional durability, stain resistance and elegance.
