Spotify and Royal Enfield have announced a year-long partnership to combine the interests of music fans and motorcycling enthusiasts.
Coinciding with World Music Day and World Motorcycling Day, this partnership will focus on supporting local artists and promoting India’s vibrant culture through Spotify’s RADAR, a lineup for showcasing fresh local artists and their talent, and RAP 91, which will highlight hip-hop across various regions and languages.
“We’re beyond excited to partner with Royal Enfield once again. RADAR and RAP 91 are such important platforms for new artists, and with Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before,” said Arjun Kolady, head of sales, Spotify India.
As per the company, Royal Enfield will have a dedicated zone at both events to provide a combined music and motorcycling experience. Royal Enfield will also unlock Spotify’s premium media, including The Stage and other dynamic audio ads, which allows them to deliver rich media content to Spotify users.
“As two brands that place community, culture and self-expression at the heart of everything they do, Royal Enfield and Spotify are natural collaborators,” Mohit Dhar Jayal, chief brand officer, Royal Enfield, said. “We’re now taking our partnership to the next level with a joint focus on Spotify’s RADAR and RAP 91 platforms.”
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Continuing their streak of musical adventure, Spotify and Royal Enfield are also set to head to Goa for their 14th edition of MOTORVERSE 2024, Royal Enfield’s annual celebration of everything music and motorcycling. The gathering, which will last from November 22-24, will host around 15,000 music enthusiasts and motorcycle riders and will feature a spectacular lineup of RADAR artists handpicked by Spotify.
