Spotify, the leading audio streaming platform, has launched a vibrant new campaign titled “Music, Magic Hai,” aimed at highlighting the profound role music plays in listeners’ lives.
This campaign, available in four languages—Hindi, Tamil, Telugu, and Malayalam—delves into how music enhances various moments and relationships, making everyday experiences truly magical.
The films depict touching scenes where music plays a central role in bringing friends and family together, rekindling fond memories, and bridging the gap between generations. These stories are designed to resonate with a broad audience, emphasizing the universal appeal and emotional depth of music.
The “Music, Magic Hai” campaign features four short films that poignantly portray how music unites people, evokes nostalgia, bridges generational gaps, and serves as a delightful companion in everyday life. Through simple yet impactful narratives, these ads underscore the magic music brings to daily experiences.
“Music is a powerful medium that can transform your mood, make and mend relationships, and has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners,” said Neha Ahuja, Head of Marketing, Spotify India.
To enhance the listening experience for its users, Spotify is offering a special deal for Indian users: three months of Spotify Premium for just ₹59, valid until August 25th. This offer allows users to enjoy an ad-free music experience with unlimited skips and offline listening, providing an even more immersive way to connect with the music they love.
In addition to the special offer, Spotify continues to provide regular plans such as individual, duo, family, and student subscriptions, catering to diverse listening needs and preferences. For more information and to sign up for the special offer, users can visit Spotify’s website or app.
The “Music, Magic Hai” campaign exemplifies Spotify’s commitment to enriching the musical experiences of its users, highlighting how music can transform ordinary moments into extraordinary ones. Through this campaign, Spotify celebrates the enchanting power of music, inviting listeners to explore and enjoy the magic it brings to their lives.
