“Vimal Cinematic Universe.”
Vimal has roped in Bollywood actors Shah Rukh Khan and Ajay Devgn for yet another Elaichi ad, this time not with Akshay Kumar but with Tiger Shroff, along with a special appearance by actress Amyra Dastur.
The ad begins with SRK and Devgn stuck in traffic in a small town’s streets, and honk their vintage at horn at people going about their day. Soon after, SRK says “Chal ho jaa shuru” and Devgn opens a packet of Vimal Elaichi. The entire town gets a computer-graphics generated shower and suddenly, Tiger appeared out of nowhere, throwing saffron at SRK and Devgn. Soon, the other two join in. The ad ends with Devgn calling Shroff over, and all of them getting in the car and driving away, showing the iconic hand gesture that indicates the tagline, Bolo Zuban Kesri.
The song in this ad is voiced by singer and composer Ankit Tiwari.
After the ad was published, netizens began cracking jokes about it, calling it the Vimal Cinematic Universe (inspired by the Marvel Cinematic Universe). One fan commented, “Bade Miyan left Vimalverse and Chote Miyan joined.” Another fan joked, “No Marvel, no DC, we’re just fans of VCU.”
Previously, Vimal’s ads starred former brand ambassador Akshay Kumar. However, he quit after public outrage and issued an apology for his association with Vimal, a brand that has been accused of surrogate advertising to promote their pan masala products.
