“India is ready to celebrate their biggest love – ICC T20 World Cup.”
As the ICC Men’s T20 World Cup draws closer, Star Sports has released a dynamic promo film that expresses the deep-rooted love for cricket and the World Cup in the hearts of millions of Indians.
The film embodies the essence of passionate devotion, depicting everyday individuals – from young children to seasoned veterans – eagerly honing their cricket skills. Whether it’s swinging an invisible bat, practicing fielding drills or perfecting bowling run-ups, the film portrays the cherished bond between the nation and its favorite pastime, and how the excitement is skyrocketing as the ICC T20 World Cup approaches.
“Cricket isn’t just a game, it’s pure emotion!” Star Sports wrote. “We’ve celebrated this sport in our unique way, and now it’s time to pour our hearts out for the upcoming #T20WorldCup!”
Speaking on the promo-film, Vikram Passi, head – marketing, Disney Star said, “Cricket is more than a sport in India; & the ICC Men’s T20 World Cup is its biggest celebration .The “Air Cricket” campaign is a celebration of our love & passion for the cricket world cup. The campaign is based on a simple idea ,Passion for the cricket world cup in the period preceding & during manifests into people instinctively start playing an imaginary game , start mimicking the actions of our favorite cricketers. The fact that fans of all ages , gender , across the length & breadth of the country have themselves played air cricket on numerous occasions increases the relatability & memorability of the campaign.”
The ICC Men’s T20 World Cup 202 is set to commence on June 2, 2024. India has been placed in Group A alongside Pakistan, Ireland, Canada and the USA.
