Star Sports, the official broadcaster of Tata IPL 2024, is launching the Star Creator’s Network in India in collaboration with some of social media’s most popular influencers.
This endeavor seeks to unite the cricketing universe with the world of content creators in a collaborative effort to engage both sports fans and digital audiences. By offering creators an opportunity to build content around themes and narratives relevant to #IPLonStar, their creativity and following will affect cricket coverage across the country and community.
This dynamic new project includes several initiatives starting with an electric box cricket challenge Ajab Gajab T20 Challenge, where select content creators like Abhishek Malhan, Akshay Gupta, Raj Varma, Thugesh and playing along modern greats of the game like Steve Smith, Irfan Pathan, Harbhajan Singh, Ambati Rayudu and more, who are a part of Star Sports’ commentary panel for TATA IPL 2024. Aimed at bringing out the sporting side of creators and the fun side of cricketers, it will create moments of rivalry and entertainment that will be memorable for all.
All the action from the Ajab Gajab T20 Challenge will be aired on Star Sports Network on March 27 at 4.30 PM.
Additionally, Star Sports has collaborated with CarryMinati, entailing Carry’s take on the week of cricket gone by presented in his inimitable style. The episodes will air every weekend at 12.30 pm.
Gaming influencer Ocean Sharma and Food and Travel vlogger Sahiba Bali have also been enlisted to present Star Sports’ coverage of Tata IPL 2024.
Furthermore, Star Sports has also teamed up with Madan Gowri, a content creator in Tamil, to spice up its CSK match-days. Gowri will create fan reels, produce vlogs and take fun fan questions which he will get Star Sports Tamil experts to answer.
As part of its Star Nahi Far initiative, Star Sports has also given select content creators the chance to engage with IPL captains. In collaboration with Meta, Star Sports will also engage with content creators representing each of the 10 regions represented by IPL teams to express passion, fandom and support.
To stimulate excitement and tempt results, ‘Dream Job’ invites creators to embark on a 8-week challenge centered around themes of the IPL for the ultimate prize: a chance to become an anchor on Star Sports during the upcoming ICC Men’s T20 World Cup.
Speaking on this, Jatin Sapru, the winner of Star Sports’ talent hunt in 2007, said, “I’m immensely grateful to be in this position, having won Dream Job in 2007 and now looking for the next anchor. ‘Dream Job’ isn’t just a title; it’s a life-changing opportunity for content creators. It’s a platform where passion meets profession, where dreams find wings to soar. With the depth of talent in our country currently, I would recommend that everyone embraces the journey and cherishes every moment, for it’s not just about winning; it’s about the transformative power of pursuing what you love. I can also assure you that this is a ‘Dream Job!’”
Brace yourself for IPL 2024’s upcoming creator-led chaos!
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