Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has rolled out an exciting new campaign for Season 11, featuring renowned Kannada actor Kiccha Sudeep.
This dynamic campaign film highlights Sudeep’s embodiment of the strength, determination, and unbreakable spirit that perfectly captures the essence of the Bengaluru Bulls team.
The much-anticipated PKL Season 11 is set to commence on October 18, 2024, with the first match showcasing a face-off between the Telugu Titans and the Bengaluru Bulls. Fans can catch all the thrilling matches live on Star Sports Network and Disney+ Hotstar, with the season finale scheduled for December 24, 2024, wrapping up the excitement on Christmas Eve.
In the campaign promo, Kiccha Sudeep takes center stage, powerfully symbolizing the iconic Nandi bull of Karnataka. This imagery represents not just the physical strength but also the mental fortitude and fighting spirit of the Bengaluru Bulls team. As Sudeep faces an elephant, which represents the opposition, the scene turns into a gripping metaphor for the fierce contest between an unstoppable bull and the formidable defenders of rival teams. With each step, the bull struggles to overcome the elephant’s powerful trunk, reflecting the intense battle on the kabaddi mat.
Amidst this intense confrontation, the rhythmic chant of “Kabaddi, kabaddi, kabaddi” reverberates in the background, fueling Sudeep’s strength and resolve. The chant symbolizes the ‘Battle of Breath,’ the core essence of kabaddi, and pushes him forward to achieve victory. Upon crossing the end line, Sudeep delivers his signature ‘thigh-five,’ standing tall as a symbol of triumph, mirroring the determination and resilience of the Bengaluru Bulls.
This campaign blends local culture and the excitement of kabaddi, tapping into Karnataka’s deep connection with the Pro Kabaddi League. The bull vs. elephant metaphor not only makes for an entertaining visual but also captures the fighting spirit and cultural pride that resonates with Kannadigas, reinforcing the Bengaluru Bulls as a team to be reckoned with this season.
Kiccha Sudeep expressed his excitement about the campaign, stating, “Pro Kabaddi League has always been special to me, and this campaign holds even more significance. The sport embodies qualities that I strongly connect with—power, determination, and resilience—which reflect both the spirit of kabaddi and the people of Karnataka. Representing the Bengaluru Bulls through the symbol of Nandi fills me with pride, and I’m thrilled to be a part of this journey once again. I look forward to witnessing the Bulls charge ahead with unparalleled energy this season.”
Adding to the excitement of the season, Star Sports’ previous fan engagement initiative, ‘Define Your Team’s Superpower,’ allowed fans to vote on key characteristics that represent their favorite teams. The Bengaluru Bulls’ fans overwhelmingly selected ‘Strength’ as their defining trait, with 74% of the vote. This concept of strength has become central to the team’s campaign for Season 11, resonating with the imagery of Nandi and the indomitable spirit of the Bulls.
PKL Season 11 will take place across three cities, kicking off in Hyderabad at the GMC Balayogi Sports Complex from October 18 to November 9, moving to Noida from November 10 to December 1, and culminating in Pune from December 3 to December 24 at the Balewadi Sports Complex. With Sudeep’s powerful presence and the passion of kabaddi fans, this season promises to be an unforgettable showcase of athleticism and teamwork
