20th September 2024: Deeply rooted in native sensibilities, Starbucks has launched the all-new range of Classics coffee, as a fine interpretation of India’s rich cultural and sensorial nuances. The Starbucks Classic coffee menu is a tribute to India’s rich sensory heritage, as the brand completes 12 years in India. Designed with the choicest India inspired ingredients and complemented by a meticulous preparation, the delectable coffees marry localised taste with flawless consistency.
Made with top 3% Arabica coffee beans of the World, the Classics coffee beverages are light and have the perfect sweetness, texture & temperature & for people in India. With a coffee taste finish that is impeccably smooth and velvety, the range celebrates the country’s heritage. The menu includes the Classic Hot Coffee, a harmonious blend of rich espresso and milk, and the Classic Iced Coffee, a refreshing combination of bold espresso, jaggery, and milk starting at INR 150. To compliment the coffees, the range also features Classic sandwiches – crafted in the best loved flavours. The range includes the Chilli Paneer Sandwich, Spinach Corn Sandwich, Paneer Tikka Sandwich, Egg & Mayo Sandwich, and Chicken Salad Sandwich promising to make every visit even more delightful for all.
Sushant Dash, ceo, TATA Starbucks, stated, “With more than a decade of history in India, we have been captivated by our country’s unique diversity, the vibrant cultural tapestry and numerous streaks of ideas brewing around us. This inspired us to create a beverage lineup which is a true testament to the growing cultural confidence and pride of India. Meticulously crafted, each beverage is curated with top 3% arabica coffee beans from the world to reflect the taste buds of the Indian consumer, combining it with our Third-Place experience to celebrate not just special occasions, but everyday moments and conversations with loved ones. The Classic beverages are inspired by and for India”
Since entering the Indian market in 2012, TATA Starbucks now operates more than 454 stores across 67 cities with over 3,800 partners (employees) offering the best of global and localised offerings.
You can view the campaign film here – https://www.instagram.com/reel/DAIJJZ7MGWC/?igsh=MWF3aHlnM3Y4cmdhaQ==
