As Durga Puja approaches, Style Baazar, a well-known fashion retailer, has launched a vibrant digital campaign aimed at promoting budget-friendly fashion for the festive season. The campaign, fronted by popular Bengali actress Mimi Chakraborty, seeks to inspire people to embrace stylish looks without overspending during the celebrations.
Titled #PujoiEbarIAmTheShowstopper, the campaign showcases Style Baazar’s exclusive Durga Puja collection. Running through September and October, it focuses on engaging fashion-conscious customers across West Bengal, the heart of Durga Puja festivities. The campaign encourages customers to feel like the center of attention, transforming their personal style into showstopping looks that resonate with the spirit of the festival.
Unlike many campaigns that are focused solely on driving sales, Style Baazar has taken a more customer-centric approach this season. Speaking about the collection, Siddhantt Khemani, the Chief Marketing Officer of Style Baazar, emphasized the brand’s mission to connect with its customers’ aspirations. “We wanted our customers to feel like showstoppers without worrying about breaking the bank. Our festive collection offers a perfect blend of affordability and style, and we’re thrilled that Team Pumpkin has executed our vision so well,” Khemani said.
The campaign has already created a buzz on social media, with influencers showcasing how they transformed into style icons during the festive days, from Soshti to Dashami, through Style Baazar’s diverse clothing line. These influencers shared their fashion journeys, further building excitement among their followers.
The campaign’s success owes much to its regional focus and creative execution. Rashi Garodia, Business Head at Team Pumpkin, Kolkata, explained how the team crafted content tailored to the preferences of West Bengal’s fashion enthusiasts. “We’ve created content that not only resonates with the desires of the audience but also empowers them to express their unique style during Pujo,” Garodia said.
To make the campaign more engaging, Team Pumpkin has employed creative tactics such as vox pops, influencer collaborations, and product showcases. These efforts are complemented by vibrant music and innovative themes, which have kept the content fresh and appealing. Additionally, targeted marketing strategies like dark posts in regional languages have been used to connect more personally with different segments of the audience.
In collaboration with local influencers, Style Baazar has amplified its campaign message. Influencers have shared their shopping experiences, highlighting their transformation into showstoppers with the retailer’s affordable yet trendy festive outfits. By doing so, they’ve brought the campaign to life and inspired their followers to explore the new collection, creating a ripple effect across social media platforms.
Style Baazar’s Durga Puja campaign is well-positioned to capture the hearts of fashion-forward customers in West Bengal. Through its focus on affordable fashion, cultural relevance, and the involvement of a beloved local icon like Mimi Chakraborty, the brand has created a campaign that not only promotes sales but also builds a deeper connection with its audience.
With its fresh approach to digital marketing, influencer collaborations, and regionally tailored content, Style Baazar is ensuring that this Pujo season, anyone can be a showstopper—without stretching their budget.
