In a delightful new campaign, ITC’s Sunfeast SuperMilk introduces “Nalladhu Thedi Varum,” which translates to “Goodness comes to you.”
This campaign, which brings together Tamil superstars Sneha and Simran for the first time, delivers a heartfelt message to families across Tamil Nadu, emphasizing the ease with which goodness can find its way into their lives. Challenging the common belief that one must actively seek out good things, the “Nalladhu Thedi Varum” campaign cleverly flips the narrative, showcasing that sometimes, good things also come looking for us. Set against the picturesque backdrop of a serene village, the campaign highlights the wholesome goodness of Sunfeast SuperMilk Biscuits, made with milk and the trusted Naatu maatu paal (milk from desi cows).
The film begins with Sneha and Simran stepping out of an SUV, their children running ahead with warm smiles and palpable excitement. The scene then transitions to a tranquil coconut grove where the children are seen engaging in a traditional rural game, their laughter echoing through the air. Sneha’s son curiously asks his mother about their frequent village visits, to which Sneha, enjoying a stalk of sugarcane, explains that they go in search of good things.
Simran’s child, overhearing, asks what these “good things” are. Simran excitedly elaborates on the many wonderful experiences of village life, with Sneha joining in to highlight more delightful aspects, all pointing towards the goodness of Sunfeast SuperMilk Biscuits .
Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., commented on the campaign, saying, “With the Nalladhu Thedi Varum campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like the Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”
The “Nalladhu Thedi Varum” campaign is set to captivate audiences, resonating with the modern convenience and inherent goodness of Sunfeast SuperMilk Biscuits. This heartfelt campaign invites viewers to join Sneha, Simran, and their families in experiencing the joy and simplicity that comes with the goodness of Sunfeast SuperMilk.
