Supertails, a leading pet-care app, has kicked off its much-anticipated Swag 2024 Sale with a creative new campaign that’s sure to catch the attention of pet lovers across the country.
This year’s campaign features a unique rap battle where cats and dogs take center stage, settling the age-old rivalry between feline and canine enthusiasts in a fun and engaging way.
Building on the overwhelming success of last year’s Swag Sale, which saw a remarkable 40% spike in direct traffic, over 12 million video views, and a 20% boost in brand search volumes, Supertails is aiming to achieve even greater heights this year. The pet care market in India is currently growing at an impressive rate, with a compound annual growth rate (CAGR) of over 25%.
This surge is driven largely by millennial and Gen Z pet parents who are increasingly looking for a comprehensive ecosystem to support the well-being of their beloved pets. Supertails’ latest campaign is designed to tap into this dynamic market, appealing to pet owners who are passionate about their pets and eager to celebrate their bond in innovative ways.
Supertails’ founders, Varun Sadana, Aman Tekriwal, and Vineet Khanna, expressed their excitement about the campaign, stating, “As we approach our annual Swag Sale, our dedication to fostering a close-knit community of pet parents in India remains unwavering. Supertails thrives on the trust and love of our customers, and the SWAG 2024 campaign reflects that commitment. We’re pushing creative boundaries to deliver new and engaging experiences that resonate with pet lovers. Our goal is to create a one-stop platform that caters to every need of pet parents, ensuring they have everything they need to care for their furry, feathered, or even shelled family members.”
The Swag Sale is set to feature collaborations with more than 150 top brands in the pet care industry, complemented by partnerships with over 100 influencers who are popular within the pet-loving community. The campaign’s brand film, a product of Supertails’ in-house creative team in collaboration with Green Chutney Films, will be prominently displayed across major social media platforms such as YouTube, Instagram, and Facebook.
As pets continue to be cherished members of families, Supertails is committed to revolutionizing pet care through a blend of creativity, innovation, and a deep understanding of the special bond between pets and their parents. The Swag 2024 Sale is more than just a promotion—it’s a celebration of the love and joy that pets bring into our lives, and a testament to Supertails’ ongoing mission to enhance the pet care experience for all.