The week-old group ordering feature on Swiggy led to a 20x increase in average order value on the occasion of Raksha Bandhan
Swiggy’s, India’s leading on-demand convenience platform, newest feature Group Ordering, launched a week ago, proved to be beneficial for families celebrating Raksha Bandhan across the country. The innovative new feature designed to simplify ordering online for occasions, gatherings and parties, made ordering food a breeze for a family in Bangalore celebrating Raksha Bandhan as 34 people joined a single order, using the Group Ordering feature, to enlist their orders for the day.
Rolled out to users across the country ahead of the busy festive season, this new feature lets users select a restaurant and create a group order. Swiggy also plans to introduce bill-splitting options shortly. Some key group ordering trends from Rakhi:
- The group ordering feature witnessed 15% more ordersthan usual on Raksha Bandhan
- The highest Average Order Value on group orders increased by 20x
- A single group order was worth INR 7329.
Group Ordering is perfect for a wide range of occasions—from festivals, game nights, and potlucks, to professional gatherings such as team lunches, workshops, and meetings.
Rohit Kapoor, CEO of Swiggy Food Marketplace, stated, “Whether you’re celebrating a festival, having a get-together, or just hanging out with friends, managing everyone’s food order can be a real hassle. That’s why we introduced Group Ordering just in time for the festive season. It’s already proving to be a hit—on Rakhi, for instance, we saw a 15% increase in group orders. It’s evident that people appreciate how this feature simplifies the ordering process, allowing them to focus on enjoying their time together.”
How does it work?
A user can start by picking their favourite restaurant on the Swiggy app and clicking on the “Group Order” tab located at the top right corner of the restaurant page. They can then share the cart link with all attendees. Everyone can browse the menu and add their preferred items. Once everyone has added their selections, the host reviews the final cart before placing the order. This ensures that people get to choose what they want to eat, and add their personal customizations, without putting unnecessary pressure on the host! So, if you don’t get fries this time, it’s on you!
About Swiggy:
Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 35+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.
For more information, visit www.swiggy.com
