Swiggy Instamart has launched a new digital ad film featuring Rohit Sharma and his wife, Ritika Sajdeh. The ad is part of their ‘Yeh Se Leke Woh Tak’ campaign which showcases how Swiggy has become everyone’s go-to store.
Set in a cozy living room, the film offers a glimpse into the daily life of the married couple as they engage in a casual conversation while browsing through their phones. Sajdeh, exploring Swiggy Instamart’s app, asks Sharma if he needs anything. In his typically forgetful manner, he gestures “Yeh,” mimicking drinking tea. Familiar with his absent-mindedness, Safdeh immediately understands and adds tea cups to her Swiggy Instamart cart.
As their conversation unfolds, Rohit Sharma struggles to recall item names, using vague and amusing terms like “Woh” to signify he needs a phone charger and mimicking his famous pull shot to indicate a vegetable chopper. Ritika Safdeh, familiar with his manner of speaking, adds the items before he’s even finished making his request. Their effortless communication and ability to finish each other’s sentences emphasizes Sharma’s forgetfulness while also highlighting the wide range of products available on Swiggy Instamart – from “Yeh to Woh.”
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Rohit Sharma, exclusively represented by Rise Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”
Commenting on the campaign, Ashwath Swaminath, CGMO, Swiggy stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”
The campaign highlights Swiggy Instamart’s hassle free-shipping experience and range of over 12,000 products – from toys to electronics, sunscreen to air coolers, socks to bedsheets – delivered in just 10 minute.
Swiggy Instamart and Rohit Sharma’s ad film has released over 8.9 million views on Instagram till date.
