January 15, 2025
PR

Swiggy Instamart Adds More Toys and Merchandise With Hello Kitty

Hello Kitty toys will be delivered for the first time in just 10 minutes

Bengaluru, 6th December 2024: Swiggy Instamart, India’s pioneering quick commerce delivery platform, now has Hello Kitty and Friends merchandise available for delivery to homes across India.  This marks Hello Kitty’s debut in the quick commerce space, joining Hamleys, which was introduced on the platform earlier this year. Just in time for year-end celebration, the collaboration offers fans access to beloved characters like Cinnamoroll, Kerokerokeroppi, Pompompurin, My Melody, Kuromi, and Bad Badtz-Maru, blending the charm of Kawaii culture with the convenience of Swiggy Intamart’s quick delivery service.

With growing demand for pop culture and Kawaii collectibles in India, we are bringing Hello Kitty to Swiggy Instamart for the first time, just in time for the year end celebrations and holidays.” said Hari Kumar G, Chief Business Officer, Swiggy Instamart. “This collaboration is expected to make families and kids happy by offering a diverse selection of toys and merchandise. With Hello Kitty joining our platform, we continue to expand our offerings, making globally loved characters easily accessible to our customers.”

Since introducing toys as a category on Swiggy Instamart earlier this year, the platform has witnessed significant growth in orders. With the addition of a marquee brand like Hello Kitty whose product prices range from INR 799 to INR 999, Swiggy Instamart promises joy and nostalgia for fans of all ages. Log onto Instamart to make the perfect purchase and brighten your day.

About Swiggy Instamart:

Launched in August 2020, Swiggy Instamart is India’s pioneering quick commerce platform. Present in 43 cities, Swiggy Instamart uses Swiggy’s superior technology and dedicated delivery fleet to bring groceries and other daily essentials to the doorsteps of Indians in 10-15 minutes. Part of the range of products from Swiggy Limited, Instamart currently caters to millions of consumers each month.

About Hello Kitty:

Hello Kitty was born in 1974. Throughout the years she has become one of the most unique and interesting pop characters ever created the symbol of the kawaii (cute) Japanese tradition and a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Thanks to her brand values – happiness and kindness, inclusivity and simplicity – Hello Kitty is today one of the coolest lifestyle brands, joining forces with the most respected Companies in every possible category…as Hello Kitty says, you can never have too many friends! In fact, she is a global and established phenomenon with branded items available in 130 countries.