The dispenser is giving away 1,000 modaks daily—completely free —dispensing around 142 modaks each hour.
Mumbai, September 07: As Mumbai readies itself for Ganesh Utsav, Swiggy Instamart has infused the festivities with a delightful twist by unveiling a unique instant Modak dispenser on Carter Road. Modaks, revered as Lord Ganesha’s cherished treat, are a quintessential part of the celebrations, and Mumbaikers are embracing this inventive installation with enthusiasm. Available on September 6th and 7th, the dispenser is giving away 1,000 modaks daily—completely free of cost—dispensing approximately 142 modaks every hour. The vibrant orange machine, with its whimsical design, beckons passersby to indulge in a sweet surprise. This innovative initiative emerged from a collaboration between Swiggy and their partners, Havas Media and Havas Media Tribes.
The dispenser features an engaging mechanism: customers ring a bell, triggering an audio sensor that releases a single modak, hygienically packed in a box, within 5 seconds. Each modak box includes a QR code that directs users to Swiggy Instamart’s comprehensive Ganesh Chaturthi section on the platform. This section offers everything from pooja essentials and modak-making kits to a variety of modak flavors and eco-friendly Ganesha idols. Customers can conveniently access these items within just 10 minutes on Swiggy Instamart.
With the Marathi phrase ‘Ghanti Vajwa, Mithai Milwa’ (ring the bell, get the sweet) emblazoned on the dispenser, Swiggy Instamart is winning the hearts of Mumbaikars. The festive initiative has sparked widespread excitement, with many users taking to social media to commend Swiggy’s innovative blend of festivity and convenience.
Phani Kishan Addepalli, Co-Founder Swiggy posted on Twitter “Ganapati Bappa Morya! 🙏.Folks in amchi mumbai – pls check out our Instamodak dispenser on Carter road today and tomorrow and get into the festive spirit. Ring the bell and get your modak box instantly!”
