Swiss Beauty, one of India’s leading beauty and cosmetics brands, has unveiled a fresh digital campaign centered around its popular Swiss Beauty Craze makeup collection. With Bollywood star Taapsee Pannu as the face of the campaign, “Don’t Be a Star, Be a Trendstar” is designed to empower Gen Z and millennial women to break away from simply following beauty trends and instead inspire them to set their own. This campaign aligns perfectly with Swiss Beauty’s mission to celebrate individuality and creativity in makeup.
Swiss Beauty Craze has quickly become a go-to for young, expressive women, offering a variety of high-quality, versatile products crafted to keep up with today’s fast-paced lifestyle. The collection features some of the brand’s most sought-after items, including the Eyeliner and Stamp Duo, the Baesic Multiface Palettes, Duo Mascara, and the Lip and Cheek Macaron. These products, multifunctional and easy to use, enable seamless transitions from daytime to nighttime looks, appealing to a generation that values both quality and convenience.
At the forefront of the campaign, Taapsee Pannu embodies the energy and boldness of Gen Z and millennial women. Known for her fearless choices and dynamic personality, Taapsee is an ideal fit to showcase the spirit of Swiss Beauty Craze. Through her collaboration with Swiss Beauty, Taapsee emphasizes the importance of makeup as a powerful form of self-expression that resonates with a younger generation. The campaign video, now live across digital and social platforms, features Taapsee confidently rocking various looks with Swiss Beauty Craze products, setting a tone of fun, freedom, and creativity.
Reflecting on her role in the campaign, Taapsee shared, “For me, makeup goes beyond just an everyday routine. It’s about expressing who I am and the energy I bring to any setting. With the Swiss Beauty Craze products, especially the versatile Baesic Multi-face Palette, I get to create looks that reflect my personality. These products are long-lasting and vibrant, keeping me camera-ready all day.”
The campaign is not just about makeup; it’s about confidence, innovation, and inspiring others to be unapologetically themselves. With the slogan “Don’t Be a Star, Be a Trendstar,” Swiss Beauty aims to engage and encourage young women who are at the forefront of social media trends and self-expression. The campaign, designed for a generation that loves experimenting with makeup, is strategically launched across various digital platforms, where its audience spends much of their time. Running over 6-8 weeks, this digital-first approach ensures maximum engagement on platforms such as Instagram, YouTube, and popular OTT channels.
Vidushi Goyal, Chief Marketing Officer at Swiss Beauty, elaborates on the vision behind this campaign: “Swiss Beauty Craze is about more than just enhancing appearances. It’s about helping our customers embrace their individuality and feel confident in their choices. With products like the Eyeliner and Stamp Duo or the Duo Mascara, we make it easy for them to create distinct looks. ‘Don’t Be a Star, Be a Trendstar’ captures the heart of our message—that everyone can lead the way in beauty.”
By launching “Don’t Be a Star, Be a Trendstar,” Swiss Beauty has reinforced its commitment to providing high-quality, trendsetting products that inspire self-expression and creativity. With products suited for every occasion—from office meetings to spontaneous adventures—Swiss Beauty Craze ensures that Gen Z and millennial women have everything they need to shine their way.
The campaign represents Swiss Beauty’s journey as a bold, forward-thinking brand that celebrates the spirit of individuality. With Taapsee Pannu’s charismatic influence and Swiss Beauty’s versatile product lineup, the “Don’t Be a Star, Be a Trendstar” campaign encourages young women to lead, inspire, and, most importantly, be themselves in every makeup look they choose.
