"It’s time to go for gold." With the 2024 Paris Olympics less than a month away, X is taking the opportunity to showcase its potential for brand tie-ins around the event. Based on historical data and the ever-ever-growing interest in…
The Food Safety and Standards Authority of India (FSSAI) has directed all food companies to remove any claim of ‘100% fruit juices’ from their labels and advertisements with immediate effect. "It has come to the attention of FSSAI that several…
Manifest, a new print and online publication, has just been launched in India. Founded by Raahil Chopra, the former editor of Campaign India, the magazine is set to take the country by storm. It will cover the marketing, advertising and…
The Ministry of Information and Broadcasting on Thursday advised all social media influencers and endorsers to refrain from promoting or advertising, including surrogate advertisements, of offshore online betting and gambling platforms. The ministry emphasized how these advertisements have significant financial and…
From 'Aam Zindagi' to 'Mazedaar Zindagi'. Mentos has collaborated with the internet's newest sensation, Orry by bringing back their entertaining 'Yeh hai Aam Zindagi. Yeh hai Mentos Zindagi' ads with a fabulous twist. Conceptualized by Schbang, this 30-second Instagram video…
"Celebrate creativity, campaigns and cocktails." The 17th edition of the much-anticipated Goafest, the biggest advertising festival in South Asia, is set to take place in May. The event will go on from May 29th to 31st and will be co-hosted…
"There is a Tic Tac for every moment & every mood." Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, starring Bollywood sensation Ranveer Singh. Their campaign aims to promote the awareness of its…
Bollywood superstar trio SRK, Akshay Kumar and Ajay Devgn have been reportedly served notices after appearing in a controversial Vimal ad. The central government was responding to a contempt petition filed by Advocate Motilal Yadav against the three actors. According…
Amazon Ads has announced a three-year agreement with IPG Mediabrands to add its clients' commercials on Prime Video from next year. Interpublic is the first company to reveal a partnership with Amazon Ads for this new plan. With this collaboration,…
Denim brand Lee has onboarded popular actor Sara Ali Khan as its brand ambassador and launched a new campaign titled “Lee: Home of the Real Denim” to enhance its reputation among young audiences. Through two ad films, Lee cleverly highlights…
