Amazon Ads has announced a three-year agreement with IPG Mediabrands to add its clients' commercials on Prime Video from next year. Interpublic is the first company to reveal a partnership with Amazon Ads for this new plan. With this collaboration,…
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Amazon has launched an AI-powered image generation to help advertisers deliver a richer and better ad experience for customers. This is a generative AI solution designed to remove creative barriers and enable brands to produce lifestyle imagery that in turn…
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Amazon, the world's leading multicontinental technology company, has decided to shut down its ad-serving business in 2024. The current delay is because brands and agencies have been given the time to transition themselves into another ad server and support their…
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Amazon has announced that Alexa will soon be powered by a new LLM generative AI model with ChatGPT-like features. Amazon elaborated: "The new Alexa LLM is capable of managing a nearly endless amount of variation, and it can understand how…
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Amazon has unveiled a new feature that uses AI to create and display summaries of customer reviews on their product pages. Scrolling through multiple reviews to try and understand if a product is worth buying can become tedious. However, Amazon's…
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