“Money is not the root of all problems, but a lack of money is the root of all problems." 'Bollywood BFF' Orhan Awatramani, aka Orry, has been chosen as the face of CRED's Black Friday Sale this year. Infamous as…
Saugata Gupta, MD and CEO of Marico, has been appointed as the Chairman of the Advertising Standards Council of India (ASCI), at the board meeting of the self-regulatory body. ASCI is a leading self-regulatory organization in India that deals with…
The Advertising Standards Council of India (ASCI) has revised its guidelines for influencer advertising that were first introduced in May 2021. This update has placed more responsibility on finance and health influencers for brand endorsements. Responding to market concerns, ASCI…
The ASCI code requires celebrities to adhere to specific guidelines in order to ensure that their actions align with the code's principles. Now, responding to the rise of content creators who possess immense sway over their followers and unrivalled trendsetting…
Paper sheds light on regulatory ambiguity and challenges surrounding use of AI in advertising. Mumbai, August 1, 2023: The Advertising Standards Council of India (ASCI) and Khaitan & Co, a full-service law firm, have jointly released a comprehensive whitepaper on…
