"Two legends. One epic launch." TIDL, a fast-growing pain relief brand, has partnered with cricket superstar Virat Kohli to launch advanced solutions in India. This partnership, in association with Baidyanath Group, will revolutionize the way India understands pain. TIDL’s range…
Google India has appointed Shekar Khosla as its VP-marketing. With almost three decades worth of experience on his shoulders, Khosla is undoubtedly well-suited to the role. He joins after his almost nine-year tenure in Kellogg Company, where he worked as…
Apple India's business is soaring high. The world's leading tech giant created a new record in India with their revenue coming close to the Rs 50,000-crore mark in the 2022-23 fiscal year. According to Registrar of Companies (RoC), the iPhone…
On World Sustainability Day, BW Businessworld launched its new community, ‘BWSustainabilityWorld’ along with its much-anticipated website. The creation of BWSustainabilityWorld is a step in the right direction towards realizing a sustainable world and will serve as a hub, uniting the…
Polycab India, leading electrical goods company which recently went through a complete brand refresh, has partnered with Madison Media and Professional Management Group (PMG) in taking its new communication far and wide through ground sponsorship and broadcast sponsorship, leveraging the…
Schindler India has joined hands with Times Innovative Media Limited (Times OOH) for an in-lift advertising partnership. This monumental partnership will help empower brands to seamlessly convey their messages, advertisements and other offerings through strategic in-list connected screens. These present…
Instagram and its parent company Meta are being sued by a coalition of 33 states in America for intentionally damaging children's mental health. This involves the states filing an explosive lawsuit against the tech giant, accusing it of exploiting young…
'Waste more time' Timex claims that consumers can invest time by wasting it with their latest campaign, ‘Waste More Time’ with Bollywood actress Ananya Pandey. Their new campaign is not just about telling time; it's also about living time. In…
The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This new Lion will provide the global benchmark for brands in the luxury sector, including recognizing and celebrating the most impactful and innovative…
Ferrero India Private Limited has roped in Bollywood superstar Hrithik Roshan to announce the launch of 'Ferrero Collection', a gifting pack for festive occasions. Their campaign for the pack features Hrithik Roshan explaining how Ferrero's new collection, inspired by Italian…
