The Face Shop, a global Korean beauty and skincare brand, has announced Khushi Kapoor as the first-ever brand ambassador in India. Marking a milestone in the brand's journey in the country, Khushi Kapoor is the perfect match for The Face…
"Bigger. Bolder. Better. The new-look Pepsi is here!" Pepsi has taken over iconic global locations to unleash its first major redesign in fourteen years. Their new logo thoughtfully borrows from Pepsi's past. The updated colour palette introduces electric blue and…
Apple India's business is soaring high. The world's leading tech giant created a new record in India with their revenue coming close to the Rs 50,000-crore mark in the 2022-23 fiscal year. According to Registrar of Companies (RoC), the iPhone…
On World Sustainability Day, BW Businessworld launched its new community, ‘BWSustainabilityWorld’ along with its much-anticipated website. The creation of BWSustainabilityWorld is a step in the right direction towards realizing a sustainable world and will serve as a hub, uniting the…
Polycab India, leading electrical goods company which recently went through a complete brand refresh, has partnered with Madison Media and Professional Management Group (PMG) in taking its new communication far and wide through ground sponsorship and broadcast sponsorship, leveraging the…
Schindler India has joined hands with Times Innovative Media Limited (Times OOH) for an in-lift advertising partnership. This monumental partnership will help empower brands to seamlessly convey their messages, advertisements and other offerings through strategic in-list connected screens. These present…
Instagram and its parent company Meta are being sued by a coalition of 33 states in America for intentionally damaging children's mental health. This involves the states filing an explosive lawsuit against the tech giant, accusing it of exploiting young…
The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This new Lion will provide the global benchmark for brands in the luxury sector, including recognizing and celebrating the most impactful and innovative…
'Fly as you are.' Air India Express and AirAsia India, subsidiaries of Tata-owned Air India, have unveiled a new, common, refreshed branding as an 'Air India Express' on a new Boeing B737 –8 aircraft during a ceremony at Mumbai Airport.…
Sanket Upadhyay, senior journalist and Consulting Editor of the renowned Indian news media company NDTV, has officially quit. He was associated with NDTV for over four years. Upadhyay began his renowned journalism career in 2002 with Indo Asian News Service…
