Zomato has joined India's rapping scene with its very own "Zomato Wala Rapper", whose YouTube channel and rap songs date as far back as 2018. Titled Zomato Rider Top Pe, the exciting new song sees Vishal describe the typical experience…
"Closets are for clothes, not identities."Ahead of International LGBT Pride Day, IKEA has released an empowering digital film, "The Closet" that sheds light on the struggles faced by the LGBTQIA+ community and encourages people to be more inclusive and compassionate…
Swiggy Instamart has launched a new digital ad film featuring Rohit Sharma and his wife, Ritika Sajdeh. The ad is part of their ‘Yeh Se Leke Woh Tak’ campaign which showcases how Swiggy has become everyone's go-to store. Set in a…
'Suno Sabki Karo Multi' As part of its latest investor education initiative campaign, ICICI Prudential Mutual Fund has partnered with Disney Hotstar for the ongoing World Cup, which ends on June 29, 2024. The ad addresses the ongoing dilemma of a…
"Anti-Dowry." Shaadi.com, India's premier online matrimonial site, has launched a controversial new "Dowry Calculator". Spearheaded by founder Anupam Mittal, this initiative is designed to highlight the grim reality of dowry-related deaths in India. Initially introduced as a tool to calculate…
"Together, we can help #KeepGirlsInSchool." Whisper, a leading feminine-care brand from Procter & Gamble, is raising awareness about the early onset of menstruation among young girls with its fifth edition of the #KeepGirlsInSchool (KGIS) movement. With girls starting their periods…
MyGlamm, an online D20 makeup and portfolio brand, has launched its new campaign, 'Infinite Possibilities Everyday' with the super 4 liquid lipstick stack, highlighting its 4-in-1 design. The campaign features actor and brand ambassador Shraddha Kapoor, who showcases the vibrant…
"As you step onto the pitch, fear may grip you, but grab your courage and knock that fear out of the ground." This cricket season witnessed the rise of debutant talent and the celebration of emerging cricketers by superfans. In…
Vadilal Enterprise, India's ice-cream brand, has launched a new campaign that redefines summer celebrations. Featuring a series of three films depicting the significance of celebrations and Vadilal, the brand uniquely showcases “Har moment ko banaye Kamaal! WAAH Vadilal!” The dynamic…
A ' 4-step quality check'. Amazon Fresh has released the second edition of its "Nahi toh Mehenga Padega" campaign, featuring Bollywood actor Manoj Bajpayee as the iconic character ‘Ghanshyam’. Conceptualised by MediaMonks and directed by Harshvardhan Kulkarni, the first ad…
