Mygate, a leading living experience tech company, has partnered with ACKO, a tech-first insurer, to offer smarter insurance solutions to its users at exclusive prices. Through this dynamic partnership, both companies endeavor to deliver digital protection solutions tailored to the…
"Gear up in style." Hrithik Roshan and Deepika Padukone action starrer 'Fighter' has soared past expectations in the Bollywood box office. Hailed as India's first aerial film, it has provoked both adoration and controversy from movie watchers and critics, who…
SRK's 'Dunki' is finally in theatres, receiving mixed reviews but winning the hearts of fans across the nation. Amidst complicated messages and humorous donkey fights, the film is also a hotspot for brand integrations and references. Some are obvious and some…
"There is a Tic Tac for every moment & every mood." Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, starring Bollywood sensation Ranveer Singh. Their campaign aims to promote the awareness of its…
Bollywood superstar trio SRK, Akshay Kumar and Ajay Devgn have been reportedly served notices after appearing in a controversial Vimal ad. The central government was responding to a contempt petition filed by Advocate Motilal Yadav against the three actors. According…
Amazon Ads has announced a three-year agreement with IPG Mediabrands to add its clients' commercials on Prime Video from next year. Interpublic is the first company to reveal a partnership with Amazon Ads for this new plan. With this collaboration,…
Denim brand Lee has onboarded popular actor Sara Ali Khan as its brand ambassador and launched a new campaign titled “Lee: Home of the Real Denim” to enhance its reputation among young audiences. Through two ad films, Lee cleverly highlights…
Zoya Akhtar's highly-anticipated Netflix film 'The Archies' has cooked up a marketing storm with dazzling collaborations it has stacked up ahead of its release. An adaptation of the famed comic, this latest movie brings Riverdale to India with evergreen material,…
Ranbir Kapoor's 'Animal' has roared in the box office to become the second-highest global opener of Bollywood movies in 2023, generating both praise and controversy. Portraying a complicated father-son relationship and a glamorous family, the movie has paved the way…
The Marcom Avenue, a 360-degree marketing agency, has announced that it has secured the performance marketing mandate for biscuit brand PriyaGold. This collaboration aims to amplify PriyaGold's digital presence and engagement with its vast and diverse customer base. PriyaGold is…
