"Anti-Dowry." Shaadi.com, India's premier online matrimonial site, has launched a controversial new "Dowry Calculator". Spearheaded by founder Anupam Mittal, this initiative is designed to highlight the grim reality of dowry-related deaths in India. Initially introduced as a tool to calculate…
"Together, we can help #KeepGirlsInSchool." Whisper, a leading feminine-care brand from Procter & Gamble, is raising awareness about the early onset of menstruation among young girls with its fifth edition of the #KeepGirlsInSchool (KGIS) movement. With girls starting their periods…
Myntra has teamed up with a cookie brand Britannia Good Day for a dynamic new guerilla activation called 'The Bank of Small Wins'. Years ago, millions of young people found unexpected joy in finding money in their clothes, a trend…
In a new trial, Sprite has removed the labels from the front of its bottles to stand out from its competition and boost recycling efforts. Their 500ml Sprite and Sprite Zero bottles will have their labels temporarily removed during the…
