Educational publisher Oswaal Books has announced the launch of its second-year advertisement commercial under the campaign slogan "Kaisa Bhi Ho Sawaal, Sahi Jawaab Oswaal." They have also reaffirmed their partnership with Jitendra Kumar, aka Jeetu Bhaiya, who continues as the…
APL Apollo Steel Tubes has launched an action-packed television commercial starring Bollywood actor Akshay Kumar as "The Tuff Hero" to showcase their product, Roof Tuff – Color coated coils. Set in the vibrant fictional town of Satranga, the 60-second ad…
India's leading fashion conglomerate, Max Fashion, announces the launch of Max Urban, redefining self-expression for the country's ever-growing youth market. Their "Love Labels" brand campaign takes a bold, empowering and progressive approach to size and fit. Rather than continue to…
One of India's most iconic festivals is back and better than ever before. To leverage the colourful chaos of Holi, brands across the country took to social media to post vibrant creatives. Take a look: Google India: View this…
Holi is almost here, and brands are embracing its colourful chaos with a host of vibrant marketing campaigns. Parle-G: Parle-G Genius wohi, jo auron ke khushi mein paye apni khushi Parle Products' new Holi campaign, titled "Parle-G Genius wohi, jo…
"The perfect golden gift." Ferrero Rocher lights up Valentine's Day with Bollywood superstar Hrithik Roshan in its latest campaign. As the most romantic day of the year approaches, this celebratory campaign aimed to elevate the essence of love shared with…
"Worst publicity stunt." Poonam Pandey has faked her death to "raise awareness" about cervical cancer in a stunt that has been almost unanimously condemned as disrespectful and detrimental to the cause. On Friday, it was revealed that Poonam had died,…
Katrina Kaif and Vijay Sethupathi's movie Merry Christmas is taking the country by storm with its bold guerilla marketing. In a marketing move devised by TheSmallBigIdea's film marketing division, the team strategically placed volunteers under 'Merry Christmas' branding in cities…
