Tech giant Adobe has reportedly acquired Bangalore-based generative AI company Rephrase.ai, including their video creation platform. This marks Adobe's first-ever acquisition of not only an Indian startup, but also a generative AI property. The company circulated an internal memo stating…
Beardo, a male grooming and lifestyle brand owned by Marico, has introduced its latest addition to the family: none other than Aditya Roy Kapur. Beardo's pre-launch campaign featured the Bollywood actor on an out-of-home (OOH) display at Juhu Beach. The…
'Just Pack Your Bags, FlyBoo got your back' FlyBoo Holidays, a rapidly growing company in the Indian travel industry, has launched its latest television commercial featuring its iconic brand ambassador PV Sindhu. Crafted by the creative minds of PAD, this…
Joy Personal Care, a home-grown personal care brand established by RSH Global, announced Sushant Divgikar as its brand ambassador for its flagship winter product Honey & Almond Body, and launched a commercial campaign for the same. This digital video commercial…
Some things aren't meant to be shared. KFC has launched a brand- new item on their food menu, the 'Chizza', and its campaign for the same tells viewers that it's okay not to share. Conceptualized by Ogilvy India, the campaign…
Micrsoft has introduced their first-ever homegrown artificial intelligence chip 'Maia 100 chip' and a companion serving chip, Cobalt. This duo will bring back key technologies in-house. This was introduced by Microsoft's chief executive officer Satya Nadella at the tech giant's…
Colgate India has stepped up its game in strategic OOH advertising to encourage customers' habit of brushing their teeth every night. Their new billboard has been cleverly placed above a Cadbury billboard in Mumbai, India. Its headline translates to "Enjoy…
Dictator, a global Polish rum company, has made history by announcing that it has hired the first humanoid robot as its Chief Executive Officer (CEO). "Dictator's board decision is revolutionary and bold at the same time. This first human-like robot,…
Home Credit India has rolled out its festive campaign, #KhushiyonKaShubharamb, under the brand thought of #ZindagiHit. This new campaign confirms Home Credit India's leadership in the low-to-mid ticket size finance mobile handsets and consumer durables. At the same time, it…
After rigorously promoting its new 'Uphaar' range of sweets as part of their 'Mithai Ke Budget Mein Gadgets' campaign, Tata-owned Croma has now revealed that it was all just a 'joke'. On Sunday, Croma provoked its audience's curiosity by teasing them…
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