Apple India's business is soaring high. The world's leading tech giant created a new record in India with their revenue coming close to the Rs 50,000-crore mark in the 2022-23 fiscal year. According to Registrar of Companies (RoC), the iPhone…
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On World Sustainability Day, BW Businessworld launched its new community, ‘BWSustainabilityWorld’ along with its much-anticipated website. The creation of BWSustainabilityWorld is a step in the right direction towards realizing a sustainable world and will serve as a hub, uniting the…
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Weikfield Foods, the popular maker of products like Custard Powder, Corn Flour and Baking Powder, has announced the introduction of Weikfield Iron Fortified Pasta. In order to promote the product, the company has launched a campaign featuring its very own…
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House of Pataudi has announced a new brand campaign featuring star siblings Saif and Soha Ali Khan to showcase their Autumn Winter '23 collection. The ad film starring the dynamic duo showcases House of Pataudi's latest collection in detail. Its…
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Polycab India, leading electrical goods company which recently went through a complete brand refresh, has partnered with Madison Media and Professional Management Group (PMG) in taking its new communication far and wide through ground sponsorship and broadcast sponsorship, leveraging the…
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Policybazaar has brought back comedic genius Kapil Sharma for a humorous new campaign, marking his return as brand ambassador. The actor-comedian, who previously collaborated with Policybazaar for their witty campaign Ullu-Thullu, is back with his signature wisecracking style to educate…
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Schindler India has joined hands with Times Innovative Media Limited (Times OOH) for an in-lift advertising partnership. This monumental partnership will help empower brands to seamlessly convey their messages, advertisements and other offerings through strategic in-list connected screens. These present…
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Instagram and its parent company Meta are being sued by a coalition of 33 states in America for intentionally damaging children's mental health. This involves the states filing an explosive lawsuit against the tech giant, accusing it of exploiting young…
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Cornitos, a brand of Greendot Health Foods, has launched a brand-new #CornyTheCrazyCricketFan campaign, featuring its famous new mascot, 'Corny - the uncooperative Chimp.' Comprising of three teaser films and one campaign launch film, this campaign captures Corny's unrelenting passion for…
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'Waste more time' Timex claims that consumers can invest time by wasting it with their latest campaign, ‘Waste More Time’ with Bollywood actress Ananya Pandey. Their new campaign is not just about telling time; it's also about living time. In…
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