The Cannes Lions International Festival of Creativity has announced the launch of the Luxury & Lifestyle Lions. This new Lion will provide the global benchmark for brands in the luxury sector, including recognizing and celebrating the most impactful and innovative…
Ferrero India Private Limited has roped in Bollywood superstar Hrithik Roshan to announce the launch of 'Ferrero Collection', a gifting pack for festive occasions. Their campaign for the pack features Hrithik Roshan explaining how Ferrero's new collection, inspired by Italian…
Coca-Cola, the world's leading beverage company, has announced its launch of a ready-to-drink cocktail containing Absolut Vodka & Sprite in partnership with Pernod Ricard. The drink will be available in two versions with Sprite and Sprite Zero Sugar, and will…
As the ICC Men's Cricket World Cup takes center stage in India, Tagglabs and BOAT bring to life a one-of-its-kind music video, "India India", India's first AI video anthem. Composed by Prashant Ingole and voiced by Vishal Dadlani, this video…
Amazon, the world's leading multicontinental technology company, has decided to shut down its ad-serving business in 2024. The current delay is because brands and agencies have been given the time to transition themselves into another ad server and support their…
Nova Digital Entertainment, the owner of the Disney+Hotstar streaming platform, has begun proceedings to merge with its parent firm Star India, according to a report in the Economic Times. As per the report, both parties have officially submitted their merger…
Zomato, India's leading food delivery platform, has announced Bollywood actor Ranveer Singh as its brand ambassador. Zomato's previous brand campaign, "Zomaito VS Zomahto" took India by storm and left the country debating which one is the current pronunciation. Now, Zomato…
Philips Airfryer has launched its new "What's new on the menu" campaign that aims to challenge the common misconception of limited usage of the gadget when it comes to creating Indian recipes. By doing so, it emphasizes its versatility in…
Cult.fit, a health and fitness brand, has announced dynamic superstar Ranveer Singh as their new brand ambassador. Their much-needed campaign has been launched amid recent studies that only a small fraction of Indians actually engage in fitness pursuits, which has…
Dyson, the global technology company, has appointed Bollywood actress Deepika Padukone as their UK-based Hair Care technologies' ambassador. Through this partnership, Dyson aims to simultaneously increase awareness around the importance of maintaining hair health and drive relevance for Dyson's technologically…
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