"Closets are for clothes, not identities."Ahead of International LGBT Pride Day, IKEA has released an empowering digital film, "The Closet" that sheds light on the struggles faced by the LGBTQIA+ community and encourages people to be more inclusive and compassionate…
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An X user criticized Mamaearth's products for their poor quality, sparking similar criticism across social media. CEO Ghazal Alagh has responded to these complaints to defend the brand. Sharing a photograph of Mamaearth products, social media user Aditi wrote, "“If…
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"Anti-Dowry." Shaadi.com, India's premier online matrimonial site, has launched a controversial new "Dowry Calculator". Spearheaded by founder Anupam Mittal, this initiative is designed to highlight the grim reality of dowry-related deaths in India. Initially introduced as a tool to calculate…
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"A magic mirror for brands." E-commerce company Flipkart has announced the launch of its brand-new platform, Flipkart IRIS, designed to provide insights about consumer behavior to brands. IRIS (Insights and Research Intelligence System) will empower new-age brands by providing them…
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As India moves onto Phase 5 of its 2024 Lok Sabha Elections, brands across the nation are encouraging people to vote with inspiring creators on social media, emphasizing their duty to their country and their own futures. Here are a…
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"Introducing the new Bumble. More features, more choices, more ways to create connections." Women-first dating app Bumble has revealed a refreshed visual identity and new global campaign to usher in a new age of dating. This coincides with the app…
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Royal Challenges Bangalore has scored a historic win by defeating Delhi Capitals by 8 wickets after a spectacular match. RCB''s win makes history: the men's team have never won the IPL, finishing only as runners-up three times between 2009 and…
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Content creator Cameron aka Cmrn Rides has issued a challenge via a reel on Instagram, inviting brands to comment on his post, and has received an unexpectedly high brand turnout. "If a brand comments on this video, I'll buy something…
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Netflix has announced Expedia Group as its first global advertising partner, as per a news report by Ad Week. Flexing their international muscle, the streaming giant will launch a multi-market campaign on the streaming platform's ad-supported plan throughout 2024, aimed…
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Lotte Wellfood has announced that it has selected India as its first overseas production base for its popular Pepero brand, which has a global sales of nearly 200 billion won. This marks Lotte Wellfood's first-ever exclusive lineup outside of Korea…
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