"Bid adieu stress and welcome goodness into your life." Coca-Cola Company's Honest Tea, a ready-to-drink beverage, has announced its newst #FindYourGood campaign with celebrated author and wellness enthusiast Twinkle Khanna. Conceptualized by WPP Open X, the new film depicts Twinkle…
"See Coca-Cola and Marvel assemble as you’ve never seen them before to come to the rescue of a comic book store employee." Coca-Cola and the Walt Disney Company have announced a new collaboration of powerhouses: "Coca-Cola x Marvel: The Heroes".…
Coca-Cola won a total of 6 medals across categories in the 10th edition of the Indian Marketing Awards (IMA). Hosted at Taj Santacruz, Mumbai, the IMA celebrated brands and agencies for their spectacular work, creativity and innovation. This included organizations,…
In a new trial, Sprite has removed the labels from the front of its bottles to stand out from its competition and boost recycling efforts. Their 500ml Sprite and Sprite Zero bottles will have their labels temporarily removed during the…
"No matter the season, enjoy the perfect family of Coca-Cola products for every imperfect family." Coca-Cola has kicked off this New Year with a sizzling "family" campaign. For the first time in 130 years, it has included multiple of its…
SRK's 'Dunki' is finally in theatres, receiving mixed reviews but winning the hearts of fans across the nation. Amidst complicated messages and humorous donkey fights, the film is also a hotspot for brand integrations and references. Some are obvious and some…
Fashion e-commerce platform Myntra has expanded its global portfolio by onboarding Victoria Secret Beauty onto its platform in association with Apparel Group. To begin with, Victoria's Secret will offer over 300+ options on Myntra, covering highly desired segments such as…
'The evening unfolded like a refreshing sip of Coca-Cola" Christmas is finally here, and to get the holiday started, Fetch India has hosted a magical extravaganza in collaboration with Cosmopolitan India to celebrate Coca Cola India's festive #SpreadTheMagic initiative. Drenched…
Coca-Cola, the world's leading beverage company, has announced its launch of a ready-to-drink cocktail containing Absolut Vodka & Sprite in partnership with Pernod Ricard. The drink will be available in two versions with Sprite and Sprite Zero Sugar, and will…
Google has reportedly provided access to the early version of its new AI software, Gemini, to a select group of companies. This idea was first announced at the Google I/O developer conference in May 2023 by Alphabet's CEO Sundar Pichai.…
