Colgate India has stepped up its game in strategic OOH advertising to encourage customers' habit of brushing their teeth every night. Their new billboard has been cleverly placed above a Cadbury billboard in Mumbai, India. Its headline translates to "Enjoy…
Home Credit India has rolled out its festive campaign, #KhushiyonKaShubharamb, under the brand thought of #ZindagiHit. This new campaign confirms Home Credit India's leadership in the low-to-mid ticket size finance mobile handsets and consumer durables. At the same time, it…
With the festive season only a few months away, a brand-new survey by Meta, the parent company of Facebook and Instagram, reveals the important role social media and content creators play in influencing purchase decisions. Meta commissioned a survey by…
