Star Sports Network and the Esports World Cup Foundation have announced the acquisition of broadcasting rights for the Esports World Cup 2024. The tournament, held in Riyadh, Saudi Arabia from July 3rd to August 25th, will unite the global gaming…
Hilton announced a global partnership with Indian actress Deepika Padukone. This partnership is an extension to Hilton's first global marketing platform, "Hilton. For The Stay", spotlighting why it matters where you stay amid demand for travel in the region. This…
Netflix has announced Expedia Group as its first global advertising partner, as per a news report by Ad Week. Flexing their international muscle, the streaming giant will launch a multi-market campaign on the streaming platform's ad-supported plan throughout 2024, aimed…
The Board of Directors replaced him. He replaced the Board of Directors. Sam Altman was officially reinstated as the CEO of OpenAI on Tuesday. This dizzying move took place five days after he was fired, owing largely to the mass…
Star cricketer Virat Kohli has reportedly split ways with longstanding sports marketing firm Cornerstone, owned by his old friend Bunty Sajdeh. “...Kohli and Bunty have parted ways after a very long and successful partnership. Over the years, there are a…
The staff of OpenAI were on revolt on Monday with more than 730 employees signing an open letter threatening to quit unless the board resigned and reinstated Sam Altman as CEO, along with cofounder and former president Greg Brockman. “The…
Bewakoof has appointed Bollywood actor Ishaan Khatter as its brand ambassador and has launched a new "All eyes on you" campaign with him. Bewakoof took to Instagram to share the news of Khatter's new appointment with the caption, "Exclusive: Bewakoof…
OpenAI's board has sacked its CEO and director Sam Altman on Friday. In a famous statement, the company said: “Altman’s departure follows a deliberative review process by the board, which concluded that he was not consistently candid in his communications with…
Meta has reportedly dissolved its Responsible AI team to focus and divert more resources on developing Generative AI. As per reports from The Information, these surprising changes are part of a wider reshuffle of the AI teams that Meta announced internally this…
During the semi-finals of the ICC Men's Cricket World Cup 2023 between India and New Zealand, viewership on Disney + Hotstar reached a new peak. The streaming platform recorded a peak concurrency of 5.3 crore viewers, the highest number till…
