#PeriodFriendlyWorld Pee Safe, a personal hygiene and wellness brand, has launched a dynamic video campaign in honor of Menstrual Hygiene Day. With the devastating statistic that 8 in 10 women are silenced by social barriers when it comes to talking…
The Food Safety and Standards Authority of India (FSSAI) has announced that it didn't find ethylene oxide (ETO), a cancer-causing chemical, in Everest and MDH products' samples. Last month, FSSAI began taking samples of spices in powder form of all…
"A magic mirror for brands." E-commerce company Flipkart has announced the launch of its brand-new platform, Flipkart IRIS, designed to provide insights about consumer behavior to brands. IRIS (Insights and Research Intelligence System) will empower new-age brands by providing them…
Dating app Bumble has issued an apology for running a controversial ad campaign that seemingly mocked celibacy and shamed women for not being sexually active. The campaign was promoted heavily with the messages, "A vow of celibacy is not the…
ABPLIVE has announced the expansion of its digital offerings by launching a brand-new Android app for its in-car entertainment and information service. "ABPLIVE is the first in India and globally among few news publications, to offer content directly via the…
The Cannes Lions International Festival of Creativity has named the consumer goods giant Unilever as the 2024 Creative Marketer of the Year. This honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over…
Fast food giant McDonald's U.S. franchisees will start paying into a digital marketing fund next year as it looks to expand its booming digital business, as per a memo viewed by CNBC. This change is meant to modernize the company's…
"Switzerland - Ready for tomorrow." After almost 30 years of Swiss tourism advertising under the "Goldflower" banner, a new era has begun for Switzerland. For the first time, instead of a mere logo, Switzerland is adopting a comprehensive tourism brand…
LUX, a beauty soap brand in India has marked 100 years in the industry. Launched a century ago in 1924, the brand has now expanded to over 100 countries globally with a legacy of Hollywood's golden era and stars like…
"Introducing the new Bumble. More features, more choices, more ways to create connections." Women-first dating app Bumble has revealed a refreshed visual identity and new global campaign to usher in a new age of dating. This coincides with the app…
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