Bisleri International has announced its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as their official hydration partner. With a legacy of more than 50 years, Bisleri has made a name for itself in…
Audio tech company boAt took a swipe at Apple and Air Pod users with its new ad aimed at "Fanboys". Apple became the target of BoAt's barbs, urging netizens to give "an Indian brand a chance to compete on the global…
Lamborghini has revamped its logo for the first time in two decades, giving it a cleaner and bolder aesthetic. While logo is slated to take on a paler black-and-gold color scheme. While its general design remains unchanged, there are slight…
Smartphone brand Motorola has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan in a new avatar for the upcoming launch of its premium phone– the motorola edge50 pro. The new TVC brings alive the magic…
LIONS has announced the launch of its first-ever global LIONS Creative MBA (LIONS cMBA). This dynamic new digital program has been designed to educate marketers and creatives and help them understand what it takes to deliver a Lion-winning standard of…
One of India's most iconic festivals is back and better than ever before. To leverage the colourful chaos of Holi, brands across the country took to social media to post vibrant creatives. Take a look: Google India: View this…
Holi is almost here, and brands are embracing its colourful chaos with a host of vibrant marketing campaigns. Parle-G: Parle-G Genius wohi, jo auron ke khushi mein paye apni khushi Parle Products' new Holi campaign, titled "Parle-G Genius wohi, jo…
Zomato faced severe backlash after CEO Deepinder Goyal announced the launch of a "Pure Veg Mode" service to cater to customers who have a vegetarian dietary preference, Goyal explained the necessity of establishing a separate fleet for vegetarian deliveries, citing instances…
Global sports retail major Decathlon has revealed its new brand purpose: to "Move People Through the Wonders of Sport" with a view to bring innovative sport to everyone. In connection to this, they have finally revealed their new brand identity…
JioCinema, India’s leading streaming platform, has announced a partnership with ShareChat and Moj, two of the country’s most popular short-form video apps. This collaboration aims to bring JioCinema’s extensive sports content to a wider audience through engaging formats. It will focus on catering…
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