"Closets are for clothes, not identities."Ahead of International LGBT Pride Day, IKEA has released an empowering digital film, "The Closet" that sheds light on the struggles faced by the LGBTQIA+ community and encourages people to be more inclusive and compassionate…
For brands looking to connect with their audiences in this new digital age, influencer partnerships have become a powerful tool. But brands who try to collaborate with influencers have often fallen short on their goals because they misunderstand the nature…
"Reflect. Empower. Unite." Every year, Pride Month is a time for celebration, joy and reflection. While many brands have been unusually silent this June due to the backlash from last year's Pride celebrations, there are some who have continued to use their…
The internet has been abuzz with the question "What's in Shah Rukh Khan's tiffin?" over the past few days, and Sunfeast Dark Fantasy's new campaign finally has an answer. Recognizing the universal craving for a sweet treat after meals, the…
#PeriodFriendlyWorld Pee Safe, a personal hygiene and wellness brand, has launched a dynamic video campaign in honor of Menstrual Hygiene Day. With the devastating statistic that 8 in 10 women are silenced by social barriers when it comes to talking…
"As you step onto the pitch, fear may grip you, but grab your courage and knock that fear out of the ground." This cricket season witnessed the rise of debutant talent and the celebration of emerging cricketers by superfans. In…
The Cannes Lions International Festival of Creativity has named the consumer goods giant Unilever as the 2024 Creative Marketer of the Year. This honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over…
APL Apollo Steel Tubes has launched an action-packed television commercial starring Bollywood actor Akshay Kumar as "The Tuff Hero" to showcase their product, Roof Tuff – Color coated coils. Set in the vibrant fictional town of Satranga, the 60-second ad…
"Making homes as fashionable as you." Pepperfry, an e-commerce furniture and home decor company, is set to redefine the way people define interior styling with its dynamic new campaign, 'Fashion for Home'. The campaign combines personal fashion with décor by…
Taylor Swift's highly-anticipated album broke records before it even released. Only one day ahead of her 11th studio album, The Tortured Poets Department, Swift broke Spotify's record for the most pre-saved countdown page album in the streaming services' history. The countdown…
