"This Valentine’s Day, craft your love story in AI" Cadbury Silk and Zoya Akhtar have captured the hearts of audiences worldwide by their romantic Valentine's Day campaign, #StoryOfUS. Over the years, the chocolate brand has positioned itself and its creamy, delightful…
Zoya Akhtar's highly-anticipated Netflix film 'The Archies' has cooked up a marketing storm with dazzling collaborations it has stacked up ahead of its release. An adaptation of the famed comic, this latest movie brings Riverdale to India with evergreen material,…
Republic Media Network has elevated Hersh Bhandari to the position of CEO for its broadcast business. In his new role, Bhandhari will oversee the entire national operations for all existing broadcast channels of the prestigious Network. He will also be…
Royals Sports Group-owned franchise Rajasthan Royals has announced that they are extending their partnership with India's leading energy solutions provider Luminous Power Technologies. Owing to last season's spectacular success, the two brands will continue to work together on and off…
Movie marketing has soared to new heights this year after Netflix 's 'The Archies' has exclusively collaborated with India's finest full-service carrier, Vistara, for a nostalgic and magical 'Flight to Riverdale'. Set in the 1960s, 'The Archies' reimagines the iconic…
