As the ICC Men’s Cricket World Cup takes center stage in India, Tagglabs and BOAT bring to life a one-of-its-kind music video, “India India”, India’s first AI video anthem.
Composed by Prashant Ingole and voiced by Vishal Dadlani, this video captures the heart and soul of Indian cricket, unifying the country around the sport they love.
The video uses AI-generated videos to paint the heartbeat of India and cricket: fervent fans cheering from stadium stands, passionate families surrounding TVs, and individuals desperately praying for India’s victory. They showcase the commitment India has for potential victory with a dazzling fusion of art and technology.
BOAT also took to Instagram to share the video with the caption, ‘Our chant is ready, let’s go #TeamIndia. Proud to be dropping India’s 1st AI video anthem for everyone to cheer from their homes, stadium and hearts.’
Tagglabs founder Hariom Seth commented: “At Tagglabs, we’ve always aimed to push boundaries. With ‘India India,’ we’re not just presenting a song; we’re showcasing the future of filmmaking and the incredible capabilities of AI in marketing and advertising. Our commitment to innovation remains unwavering as we continue to explore new frontiers in the world of media and entertainment.”
“India India” is musically backed by ADR Media Production and has been greeted by a flood of enthusiasm and appreciation from fans.
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