Brooke Bond Taj Mahal Tea once again celebrated its love for soulful moments and classical elegance with the unveiling of its one-of-a-kind ‘Chai Bansuri’ installation at Punnami Ghat, Vijayawada. Hosted on the scenic banks of the Krishna River on April 5th and 6th, the installation offered visitors more than just a visual treat — it invited them into an atmosphere of serenity, where the warmth of chai and the calming notes of the bansuri flowed together in perfect harmony.
Set against the golden hues of twilight, the Chai Bansuri experience unfolded during two evening time slots — at 5 PM and 7 PM — when the riverside came alive with the gentle, soothing melodies of the flute. This wasn’t just an event; it was an immersion into stillness, designed to offer a pause in our fast-paced lives. Visitors were enveloped in a setting that spoke to the senses — the scent of tea in the air, the soft echo of classical music, and the gentle ripple of the river in the background.
At the heart of the installation stood a striking structure: a massive kettle with a life-sized bansuri emerging from its spout. The symbolism was powerful — the kettle representing the comfort of a warm cup of tea, and the flute evoking the soulful elegance of Indian classical music. This fusion encapsulated the spirit of the Taj Mahal Tea brand, which has long been synonymous with sophistication, calm, and a deep connection to heritage.
A cozy seating arrangement allowed guests to linger, unwind, and take in the moment — reflecting on the simple yet profound joys of life. More than just a marketing initiative, the Chai Bansuri became a living expression of Taj Mahal Tea’s enduring message: that amidst the rush of daily life, there is beauty in stillness and depth in tradition.
By bringing this serene experience to a public space, the brand redefined how we engage with both tea and music. The Chai Bansuri turned an ordinary ghat into a tranquil retreat — a place where silence sang, tea comforted, and every breath carried the essence of ‘sukoon wali chai’