‘Rediscover TV Magic’
Tata Play has announced the launch of a new platform service called ‘Tata Play Superhit Serials‘, which will feature returns of iconic shows from the 2000s.
Powered by Star Plus, the value-added service will meet the demand for shows that touched the hearts of millions but which are no longer available on any other TV channel.
Tata Play Superhit Serials promises a dynamic lineup of content that reigned supreme during that era, featuring well-written plots, strong-willed protagonists and complex family dynamics, such as ‘Kahaani Ghar Ghar Kii’, ‘Kasautii Zindagi Kay’, ‘Kumkum – Ek Pyara Sa Bandhan’, ‘Kaahin Kissii Roz’. It will also feature period dramas with a rich collection of stories and characters, including ‘Hatim’, ‘Dharti Ka Veer Yodha Prithviraj Chauhan’, and the must-watch romance drama ‘Navya’, Thus, the service will bring back the best of 2000s Star Plus for the 2020s.
The revivals will also feature popular actors such as Sakshi Tanwar, Shweta Tiwari, Ronit Roy, Urvashi Dholakia, Cezanne Khan, Ali Asgar, Rupali Ganguli, Haussain Kuwajerwala, Juhi Parmar, Sudha Chandran, Hiten Tejwani, Kiku Sharda, Anita Hassanandani, Eijaz Khan, Iqbal Khan and many more, making it a feast for nostalgia.
“Our research revealed a significant demand for beloved classic shows. With a sizeable audience reminiscing about iconic properties like Kasautii, Kahaani, etc., we recognised the need to revisit and curate these groundbreaking programs that till date enjoys a strong resonance in the minds of the viewers,” Pallavi Puri, Tata Play’s Chief Commercial and Content Officer said.
“We are thrilled to collaborate with Tata Play to bring back some of Star Plus’ most beloved serials that have left an indelible mark on Indian television. This initiative goes beyond merely reviving classics; it’s about reigniting the excitement and anticipation among our viewers who cherish these timeless stories and characters. Audiences, across generations, can fully immerse themselves in these shows, which still resonate today, through a seamless, ad-free viewing experience. Our commitment to delivering high-quality entertainment that resonates with viewers and stands the test of time remains at the core of everything we do,”. said Gurjeev Singh Kapoor, head – distribution and international, Disney Star.
Tata Play subscribers can access these shows ad-free for a nominal fee of INR 2 per day.
