The account will be managed by Team Pumpkin’s dedicated team based in Kolkata, ensuring consistent brand messaging and engagement with stakeholders.
Team Pumpkin, a leading digital marketing agency in India has been officially appointed as the marketing partner for Style Baazar, a fashion retailer. As part of the mandate, the agency is responsible for the brand’s performance marketing, affiliate marketing and social media.
Style Baazar is a multi-brand fashion store with its headquarters in Kolkata, West Bengal. The brand with its 168+ stores spread across 9 Indian states offers a comprehensive product range that includes trendy clothing and accessories for men, women and children.
“Partnering with Team Pumpkin, we are thrilled to embark on a journey to significantly expand our audience reach. By following a carefully crafted strategic roadmap with our new agency, we aim to not only achieve our specific marketing objectives but also to captivate and engage a broader spectrum of new audiences with greater impact.” shared Siddhantt Khemani, Chief Marketing Officer of Style Baazar.
The collaboration that came into effect on August 1st, 2024 among the fashion retailer and the integrated marketing firm marks a new era for Style Baazar where innovation and creativity in marketing reach heights, setting new industry standards.
Rashi Garodia, Business Head at Team Pumpkin, Kolkata states, “As a creative team, we are committed to pushing the boundaries of innovation, ensuring that Style Baazar stands out with a distinctive and competitive edge in the market. Our focus is on crafting unique and impactful creative solutions that not only resonate with our audience but also set new benchmarks in the fashion industry.”
This partnership is committed to bringing Style Baazar a fresh, aspirational marketing approach tailored to their target audience. Meanwhile, Team Pumpkin is preparing efficient and innovative strategies to strengthen Style Baazar’s brand recall across all target regions and elevate their online engagement through captivating content.
About Style Baazar-
A leading multi-brand fashion retailer in India, founded in 2013 and headquartered in Kolkata, West Bengal. Style Baazar has 168+ stores across 9 states with an extensive range of trendy apparel and accessories for everyone. The team is dedicated to making fashion accessible to all by providing stylish, budget-friendly options that adhere to the varied tastes of Indian consumers. Style Baazar is also committed to improving the shopping experience and takes pride in creating an engaging environment for all.
About Team Pumpkin
A digital-first agency, with a key principle to make brands deliver content and campaigns that drive an impact through the right use of platforms and technology. Team Pumpkin knows the skill, the art, and the technology of putting every word into action and making your brand stand out. Having worked with national brands like Prega News, Axis Bank, ITC, APL Apollo, Plum Goodness, Swiggy Mama Earth, MamyPoko Pants, and more, the 250+ member team has driven more than 1000 successful marketing campaigns for their clients. The team, which functions out of 5 offices – Bangalore, Delhi, Kolkata, Mumbai, and Canada has also worked on multiple International brands and projects across the globe.
