New Delhi, November 18, 2024: The Bear House, a contemporary D2C (Direct-to-Consumer) men’s apparel brand that offers premium quality garments fitting perfectly with the nouveau hybrid work culture of today, unveils its first-ever offline store in Delhi.
The Bear House has opened its premier shop-in-shop store, located at the national capital’s recently launched multi-brand retail young-and-hip concept, ‘Broadway’ at Ambience Mall, Vasant Kunj, Delhi, pioneered by retail veteran Kishore Biyani’s nephew Vivek Biyani and supported by Anarock Retail and movie star Rana Duggabatti himself.
As a flexible hybrid work culture becomes the norm and casual wear and sneakers make their way into offices, men are looking for fun and unique ways to express themselves at work. The store houses the premium D2C brand’s entire range of smart casuals, including shirts, bottoms, polos, sweatshirts, and accessories that empower modern Indian men to Go Everywhere, Do Everything.
Consumers who step into the store will experience the merging of nature-inspired storytelling with modern retail and workspace amenities, enjoying an immersive shopping experience in a vibrant, playful, and multi-functional environment.
“We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments. The new workplace needs new work clothes! Young men today prefer all-day wear that is convenient, comfortable, and stylish. The Bear House fits right in, offering a collection of flexible dressing options for modern young men in flexible work environments. Our minimalist and unpretentious range of garments allows men to toggle from one workplace to another, be it a corporate office, co-working spaces, or a coffee shop seamlessly,” said Harsh Somaiya, Founder, The Bear House.
What was started in 2018 by couple Tanvi & Harsh Somaiya as a passion project manufacturing menswear for international brands, quickly evolved into the formation of
their own brand: The Bear House. The international quality and versatility of each garment that allows wearers to transition effortlessly from a professional setting be it
corporate; casual co-working spaces to a social gathering instantly, has struck the right chord with online consumers across India.
The Bear House range is currently available at the brand website www.thebearhouse.com and other major e-commerce platforms like Myntra, Ajio, Flipkart, Tata Cliq and others, with its first offline presence at Delhi’s ’Broadway’ outlet.
