This comes on the heels of the Group’s completion of its Sirona transaction also increases in shareholding in other portfolio brands Organic Harvest, and Winkl.
National, 18th November 2024: The Good Glamm Group, South Asia’s largest direct-to-consumer beauty and personal care announced completion of 100% acquisition of The Moms Co. This comes on the heels of the Group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.
In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital. The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100% acquisition.
Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations. After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group’s central teams. Since the acquisition, The Moms Co. has seen rapid growth, driven by the direct-to-consumer channel using Good Glamm Group’s content-creator-commerce flywheel.
| Social Media Reach | ||
| Pre-Acquisition | Current | Digital Reach Growth |
| 3 million | 14 million | 350% |
| Transacted DTC Customers | ||
| Pre-Acquisition | Current | DTC Transacted Customer Growth |
| 25000 | 3200000 | 12500% |
The brand has also expanded internationally, retailing in Carrefour and Lulu in the UAE. And is now preparing to enter additional international markets.
“It has been wonderful to see the Good Glamm team integrate The Moms Co across various functions and grow the brand over the last two years. We continue to cheer for and are excited for, what lays ahead for The Moms Co and the Good Glamm Group and wish the teams all the success in this next phase of growth” add Malika Sadani and Mohit Sadani , Founders of The Moms Co
“It has been an incredible journey integrating The Moms Co into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets. The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine.” says Darpan Sanghvi, Group Founder, Good Glamm Group
In August 2023, The Moms Co. had launched ‘The Mompreneurs Show – The Hunt for India’s Top Mom-led Startups‘, a pioneering initiative aimed at supporting and mentoring mom micro-entrepreneurs across India. The show garnered more than 1 lakh registrations from mom-led startups, out of which 80 finalists received mentorship from industry leaders. The Top 3 winners of The Moms Co Mompreneurs Show receive financial and marketing grants from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.
Looking ahead, Good Glamm Group remains committed to driving innovation, market expansion, and customer satisfaction. Future initiatives include launching new products, expanding into international markets, and enhancing digital capabilities to maintain a competitive edge in the beauty and personal care industry.
