Mumbai, 12th December 2024: The Pant Project, a leading menswear brand has introduced its latest collection, “Into the Woods,” through a video campaign that reflects the essence of slow living and a connection to nature. Inspired by the serene winter landscapes of Landour, this collection is designed to combine comfort, style, and functionality, offering a seamless blend of elegance and practicality.
The launch video portrays life as a series of meaningful conversations with nature, loved ones, or oneself. Through scenes of quiet moments in the hills, heartwarming exchanges with friends, and introspective solitude, the campaign emphasises the importance of dressing in a way that respects and enhances these little yet meaningful moments. Each piece of the collection is presented as a celebration of effortless style, seamlessly adapting to intimate fireside gatherings or peaceful winter woodland walks. The campaign isn’t just about fashion; it’s a reflection of an ethos—embracing the season’s tranquillity while embodying a quiet sophistication.
Video Campaign:
Commenting on the collection Udit Toshniwal, Co-Founder & Creative Director, The Pant Project said, “Into the Woods’ represents more than just a collection — it’s a reflection of how we view modern living. We’ve crafted these pieces for those who understand that life’s most meaningful moments often unfold in quiet settings, whether it’s a thoughtful conversation by the fire or a solitary walk through the hills. Each garment is designed to be both a witness to and enabler of these moments, combining comfort with consciousness, style with substance.”
The collection features patrician formal pants, tailored chinos, and bespoke cargo pants crafted with premium Merino Wool. Launched in a range of timeless patterns including checks, houndstooth, and solids, the collection reflects vintage charm and quiet luxury, designed to elevate both special occasions and daily moments during winters. It is available exclusively through The Pant Project’s D2C website and retail outlets, inviting customers to experience clothing that honours both style and intention.
The “Into the Woods” collection also integrates The Pant Project’s signature elements into its properties. Each piece features practical details such as stretch waistbands and wrinkle-resistant properties offering both durability and comfort. The colour palette draws inspiration from nature’s winter canvas, offering rich earth tones and subtle textures that transition seamlessly from day to evening wear, offering flexibility for diverse lifestyles.
With its focus on thoughtful design and timeless appeal, the “Into the Woods” collection sets a benchmark for modern menswear, emphasising the importance of intentional choices in both fashion and life.
Collection available at: https://pantproject.com/
