The Unconventionals: stand-up comedian Rahul Subramanian reveals Amazon’s new campaign

Amazon has launched a new campaign titled #TheUnconventionals, featuring stand-up comedian Rahul Subramanian.

The campaign gives viewers rare glimpse of executives behind-the-scenes at Amazon, where Subramanian asks them unconventional questions and often makes them uncomfortable. The aim of the campaign is to highlight the diverse roles within the organization, and Subramanian, with a traditional corporate background before he became a comedian, is the perfect fit, combining a comedic flair with knowledge of Amazon’s corporate offices, research and development centers, fashion studios and fulfilment centers.

So far, Amazon has released four episodes that are 2-3 minutes long. The episodes feature: Nidhi Thakkar, head of creator programs, Amazon; Anand Jain, series development manager for Amazon MiniTV; Manish Chopra, senior art director, Amazon; and Deepti Varma, vice president of people experience and technology at Amazon India. In each episode, Subramanian asks them interesting questions about their jobs, work-life balance, and more.

Before releasing the episodes, Subramanian posted on LinkedIn, asking his followers what they think makes a great workplace. This caught Amazon’s attention and prompted them to invite him to visit their office.