Timex, the iconic American watchmaker, has launched a vibrant extension of its ‘Waste More Time’ campaign featuring popular brand ambassador Ananya Panday. In an era where hustle often overshadows mindfulness, Timex invites consumers to embrace the beauty of slowing down and appreciating life’s fleeting moments.
In this fresh campaign, Ananya embodies the essence of “Waste More Time” as she showcases Timex’s latest Fall/Winter collection. Whether she’s enjoying leisurely beach days, indulging in her favorite games, or vibing to her go-to music, Ananya emphasizes the importance of carving out time for oneself in our fast-paced lives.
The collection includes standout pieces such as the trendy Q Timex and the exclusive Timex Fria Peekaboo. These watches are designed to reflect individuality and effortless style, reinventing classic wristwear with a playful touch. Timex encourages consumers to appreciate the finer details in life and find joy in everyday moments, making the ordinary feel extraordinary.
Deepak Chhabra, Managing Director of Timex India, shares, “At Timex, we focus on crafting timepieces that resonate with modern consumers who value quality and timeless design. The introduction of the Timex Fria Peekaboo Collection and the Q Timex watches continues our ‘Waste More Time’ theme, encouraging everyone to embrace a slower pace. A Timex watch does more than tell time; it tells your story and inspires you to make every moment count.”
The campaign’s visuals capture Ananya’s chic, minimalist style, setting a new benchmark for fashionable wristwear. The Q Timex draws inspiration from the late 1970s and early 1980s, remaining true to Timex’s commitment to precision and affordability while featuring bold designs. The latest Rainbow Q Timex, for example, showcases vibrant rainbow accents against a sleek black backdrop, offering a modern twist on a classic watch with its rotating top ring and battery hatch.
On the other hand, the Timex Fria Peekaboo Limited Collection features a contemporary bangle silhouette with a unique cutout design. Made from polished stainless steel with a radiant metallic finish, this collection is versatile enough for both daily wear and special occasions, priced at ₹24,995. It’s tailored for fashion-conscious consumers who appreciate timeless elegance and superior craftsmanship.
Through this campaign, Timex encourages individuals to reclaim their time and focus on what truly matters to them. With a Timex watch, the pressures of time fade away, allowing you to savor every moment.
In summary, the collaboration between Timex and Ananya Panday through the ‘Waste More Time’ campaign is a celebration of style, mindfulness, and the joy of living in the present. As you explore the new collection, remember: it’s not just about telling time; it’s about enjoying every second of it.
